1. Objective and responsible body
This data protection declaration clarifies the type, scope and purpose of the processing (including collection, processing and use as well as obtaining consent) of personal data within our online offer and the associated websites and functions and content (hereinafter collectively referred to as "online offer" or "website"). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is carried out.
The term "user" includes all customers and visitors to our online offer. The terms used, such as "user", are to be understood as gender-neutral.
2. Basic information on data processing
We only process personal data of users in compliance with the relevant data protection regulations in accordance with the principles of data economy and data avoidance. This means that user data is only processed if there is legal permission, in particular if the data is required or required by law to provide our contractual services and online services, or if consent has been given.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and to protect the data processed by us against accidental or deliberate manipulation, Loss, destruction or to protect against access by unauthorized persons.
If, within the scope of this data protection declaration, content, tools or other means are used by other providers (hereinafter jointly referred to as "third-party providers") and whose registered office is abroad, it can be assumed that data will be transferred to the countries in which the third-party providers are based. The transmission of data to third countries takes place either on the basis of a legal permission, the consent of the user or special contractual clauses that guarantee the legally required security of the data.
3. Processing of personal data
In addition to the use expressly mentioned in this data protection declaration, the personal data are processed for the following purposes on the basis of legal permissions or user consent:
- Provision, execution, maintenance , Optimization and securing of our services, service and user performance;
- The guarantee of effective customer service and technical support.
We only transmit the data of the users to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfill our contractual obligations to the users (e.g. address notification to suppliers).
When contacting us (via contact form or email) the details of the user are stored for the purpose of processing the request and in the event that follow-up questions arise The above data will be deleted if they have fulfilled their intended purpose and the deletion does not conflict with any retention requirements.
4. Collection of access data
We collect data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .
We use the log data without assignment to the person of the user or other profile creation in accordance with the statutory provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data retrospectively if, based on concrete evidence, there is a legitimate suspicion of illegal use.
5. Cookies & range measurement
Cookies are information that is transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Users are informed about the use of cookies in the context of pseudonymous range measurement in the context of this data protection declaration.
This online offer can also be viewed with the exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
6. Google Analytics
We use Google Analytics, a web analysis service from Google Ireland Ltd. Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate the use of our online offer by users in order to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases.
7. Google Re / Marketing Services
Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, users are shown advertisements for products that they were interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google Marketing Services are active are called up, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, too referred to as "Web Beacons") integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he is interested in and which offers he has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.The IP address of the user is also recorded, whereby we inform you within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases completely to one Is transferred to a Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offers. The aforementioned information can also be combined with information from other sources. If the user then visits other websites, the advertisements tailored to his interests can be shown to him.
The data of the users are processed pseudonymously as part of the Google Marketing Services. This means that Google does not store and process, for example, the name or email address of the user, but processes the relevant cookie-related data within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by "DoubleClick" about users is transmitted to Google and stored on Google's servers in the USA.
The Google marketing services we use include the online advertising program " Google AdWords ". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users.
We incorporate third-party advertisements based on the Google marketing service "DoubleClick". DoubleClick uses cookies that enable Google and its partner websites to display ads based on users' visits to this website or other websites on the Internet.
We also bind on the basis the Google marketing service "AdSense" advertisements from third parties. AdSense uses cookies that enable Google and its partner websites to display ads based on users' visits to this website or other websites on the Internet.
Another one we use Google Marketing Service is the "Google Tag Manager", with the help of which further Google analysis and marketing services can be integrated into our website (eg "AdWords", "DoubleClick" or "Google Analytics").
8. Facebook Social Plugins
When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted directly from Facebook to the user's device, which integrates it into the online offer. In doing so, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs the user according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the relevant information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany.
9. Facebook Remarketing
Within our online offer, so-called "Facebook pixels" are used by the social network Facebook, which is operated by Facebook Inc. With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the presentation of advertisements, so-called "Facebook ads". Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our website. That means, with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad.
The Facebook pixel is directly integrated by Facebook when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous to us, so it does not provide us with any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines.
10. Addthis
The person responsible for processing has integrated components of the AddThis company on this website. AddThis is a so-called bookmarking provider. The service enables a simplified bookmarking of Internet pages via buttons. By hovering over the AddThis component with the mouse or by clicking on it, a list of bookmarking and sharing services is displayed. AddThis is used on over 15 million Internet pages, and according to the information provided by the operating company, the buttons are displayed over 20 billion times a year.
Each time one of the individual pages of this website is called up, which is provided by the Processing controller is operated and on which an AddThis component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. As part of this technical process, AddThis receives information about the visit and which specific individual page of this website is being used by the information technology system used by the person concerned. AddThis also receives information about the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned, the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles.The data and information transmitted to AddThis in this way enable the AddThis company itself and the companies affiliated with AddThis or its partner companies to target visitors to the website of the person responsible for processing with personalized and interest-based advertising.
AddThis displays personalized and interest-related advertising based on a cookie set by the company. This cookie analyzes the individual surfing behavior of the computer system used by the person concerned. The cookie saves the visits to Internet pages made by the computer system.
The person concerned can prevent the setting of cookies by our website at any time, as already shown above, by means of a corresponding setting in the Internet browser used object to the setting of cookies permanently. Such a setting of the internet browser used would also prevent AddThis from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by AddThis can be deleted at any time via an Internet browser or other software programs.
11. Newsletter
With the following information we clarify the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Incidentally, our newsletters contain the following information: our products, offers, promotions and our company.
Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt In proceedings. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
The e-mail addresses of our newsletter recipients, as well as their other data described in these notes, are stored on the servers of the dispatch service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, the shipping service provider can use this data to optimize or improve its own services, e.g. for the technical optimization of the shipping and the presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write them down themselves or to pass them on to third parties.
Registration data: To register for the newsletter, it is sufficient to provide your email address.
Statistical survey and analysis - The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from the mailing service provider's server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times.The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Termination / Revocation - You can receive our Cancel newsletters at any time, i.e. revoke your consent. At the same time, your consent to its dispatch by the dispatch service provider and the statistical analyzes will expire. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.
12. Integration of services and content from third parties
It can happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated into our online offer. The integration of content from third-party providers always requires that the third-party providers perceive the IP address of the user, since they would not be able to send the content to the user's browser without the IP address. The IP address is therefore required to display this content. Furthermore, the providers of third-party content can set their own cookies and process user data for their own purposes. In doing so, user profiles can be created from the processed data. We will use this content as sparingly and avoiding data as possible and choose reliable third-party providers with regard to data security.
13. User rights and deletion of data
Users have the right to request information free of charge about the personal data we have stored about them.
In addition, users have the right to correct inaccurate data Data, revocation of consent, blocking and deletion of your personal data as well as the right to submit a complaint to the responsible supervisory authority in the event of unlawful data processing.
The data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no statutory retention requirements to prevent deletion.
14.Changes to the data protection declaration
We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies to declarations on data processing. If the consent of the user is required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the user.
The users are asked to inform themselves regularly about the content of the data protection declaration.